{"product_id":"55-veltech-freely-roku-smart-tv-4k-uhd","title":"55\" Veltech Freely Roku Smart TV (4K UHD)","description":"\u003cp\u003eFilms, football and Saturday-night telly all land in one place with the 55-inch Veltech UX630 Smart Roku Freely TV. The Roku home screen lays out live channels, apps and connected devices as simple tiles, so there's no hunting through menus when the family just wants to watch something.\u003c\/p\u003e\n\u003cdiv style=\"background:#f6f6f6;border-left:4px solid #0a7d3c;padding:12px 16px;margin:14px 0;\"\u003e\n\u003cp style=\"margin:0 0 6px 0;\"\u003e\u003cstrong\u003e✅ Available now at AO.com\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-weight:400;color:#555555;\"\u003eThis is one of our newest 2026 Freely models — currently sold through our retail partner AO.com, so you can buy it there today. \u003ca href=\"https:\/\/ao.com\/product\/vr55ux630-veltech-ux630-tv-black-111578-108.aspx?cmredirectionvalue=Veltech55\"\u003eBuy now at AO.com →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e💡 What's new with Freely, compared to Freeview?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight:400;color:#555555;\"\u003eFreely works over your home Wi-Fi instead of an aerial, so it's even easier to set up — and it brings live TV and catch-up (BBC iPlayer, ITVX, Channel 4, Channel 5) together on one simple screen, with less hunting through channels and menus. Everything you already love about Freeview, just smoother.\u003c\/p\u003e\n\u003cp\u003eFreely is built in, streaming live and on-demand BBC iPlayer, ITVX, Channel 4 and Channel 5 over Wi-Fi — no aerial, dish or subscription needed. The 4K Ultra HD screen shows four times the detail of Full HD, and HDR10 brightens highlights and deepens shadows so night-time scenes keep their depth. Apple AirPlay puts your holiday photos on the big screen in a tap, and Dolby Audio gives clear, room-filling sound straight from the TV.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4K Ultra HD with HDR10 — Four times the detail of Full HD, with brighter highlights and deeper shadows, so pictures look sharper and more lifelike\u003c\/li\u003e\n\u003cli\u003e4K Upscaling — Your favourite channels, catch-up and older shows are automatically sharpened to fill the 4K screen\u003c\/li\u003e\n\u003cli\u003eFreely built-in — Watch live and on-demand TV from BBC iPlayer, ITVX, Channel 4 and Channel 5 over Wi-Fi — no aerial, dish or monthly subscription needed\u003c\/li\u003e\n\u003cli\u003eEasy-to-use Roku home screen — Live TV channels, your favourite apps and connected devices are all in one place, so there's no hunting through menus\u003c\/li\u003e\n\u003cli\u003eVoice control — Just speak into the free Roku app on your phone to search for shows or change settings, no need to type\u003c\/li\u003e\n\u003cli\u003eApple AirPlay built-in — Instantly share photos, videos and music from your iPhone or iPad straight onto the big screen\u003c\/li\u003e\n\u003cli\u003eWorks with Alexa \u0026amp; Google Assistant — If you already have a smart speaker, just ask it to turn the TV on, change the volume or switch channels\u003c\/li\u003e\n\u003cli\u003eRoku mobile app — Turns your phone into a second remote\u003c\/li\u003e\n\u003cli\u003eDolby Audio — Clear, room-filling sound\u003c\/li\u003e\n\u003cli\u003eAssembled \u0026amp; Quality-Tested in the UK — Final assembly and 100% outgoing quality testing take place at our UK facility before your TV is dispatched\u003c\/li\u003e\n\u003cli\u003eDedicated UK Support — A UK-based helpline staffed by real people, so help is always easy to reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e4K Upscaling FAQ:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill my normal channels and older programmes look sharper on this TV?\u003c\/strong\u003e Yes. The TV automatically upscales live channels, catch-up and anything else you watch to fill the 4K screen, so standard and HD pictures look cleaner and more detailed than on a standard HD television — no extra steps needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo I need special 4K content to see the benefit?\u003c\/strong\u003e No — upscaling works automatically on whatever you're watching, including your everyday channels. When you do watch something filmed in true 4K, you'll see that extra native detail too.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWarranty:\u003c\/strong\u003e 12 months manufacturer's warranty (parts and labour) from the date of purchase. This does not affect your statutory rights under the Consumer Rights Act 2015.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCurrently available to buy at AO.com — this listing is for reference while UK stock arrives.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/ao.com\/product\/vr55ux630-veltech-ux630-tv-black-111578-108.aspx?cmredirectionvalue=Veltech55\"\u003eBuy now at AO.com →\u003c\/a\u003e\u003c\/p\u003e\n","brand":"Veltech","offers":[{"title":"Default Title","offer_id":57648991306103,"sku":"VR55UX630","price":379.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6028\/6754\/files\/VR43-50-55_LivingRoom_090125_2.png?v=1777978182","url":"https:\/\/watt-a-home.com\/it\/products\/55-veltech-freely-roku-smart-tv-4k-uhd","provider":"Watt-a-Home by Veltech","version":"1.0","type":"link"}